Jouer Studios
Jouer Studios is an Amsterdam travel bag brand driven by form and functionality. It makes genderless backpacks, chest bags and leather totes, including designs made from recycled PVC.
| Base | Amsterdam |
|---|---|
| Category | Travel bags |
| Key line | Le Fondement backpacks |
| Materials | Leather, recycled PVC |
| Website | jouerstudios.com |
What is Jouer Studios?
Jouer Studios describes itself as a travel brand driven by form and functionality. It grew up in Amsterdam, where it became known in and around the city, and has since established itself across Europe.
Products and positioning
The brand releases seasonal genderless collections and collaborative projects through the year, aimed at travel gear for creative people. Its stated core values are quality, versatility and elegance. Key products include:
- Le Fondement backpacks in Petit and No.1 versions
- Transparent chest bags
- Leather card bags, mini totes and totes
Some designs use recycled PVC, converting existing material into bags to prevent environmental pollution. The Le Fondement line is intended to encourage a more playful approach to life. Prices range from about 69 to 240 euros.
Distribution
Jouer Studios sells through its own online shop and via retail stockists.
Why it matters
Jouer Studios is one of a group of Dutch accessories labels combining functional travel design with recycled materials and a genderless offer.
Frequently asked questions
Where is Jouer Studios from?
Jouer Studios is a bag brand from Amsterdam in the Netherlands.
What does Jouer Studios sell?
It sells genderless travel bags, including Le Fondement backpacks, transparent chest bags and leather totes.