14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Bags, accessories and eyewear

Smaak Amsterdam

Netherlands

Smaak Amsterdam is a Dutch leather goods brand founded in Amsterdam in 2010, making handbags and accessories for everyday use. Its range covers shoulder bags, laptop bags, crossbody bags and handbags, plus a small collection of pet accessories.

Facts
Founded2010
HeadquartersAmsterdam, Netherlands
StoreBerenstraat 39, Amsterdam
ProductsLeather handbags and accessories
Websitesmaak-amsterdam.com
Segment
Mid-market
Categories
BagsAccessories
Sales channels
Own storesE-commerceWholesale

What is Smaak Amsterdam?

Smaak Amsterdam is a leather bags and accessories brand from Amsterdam. It started in 2010 with the aim of creating high quality, timeless and well designed handbags that fit the needs of daily life, and states that its leather is sourced from environmentally responsible suppliers.

Products and positioning

The brand positions its bags as attractive and affordable leather pieces for work and leisure. The assortment includes:

  • Laptop bags
  • Shoulder bags and crossbody bags
  • Handbags
  • Leather accessories
  • A pet collection with leashes, collars and waste bag dispensers

Smaak has also produced leather shoulder bags printed with Vincent van Gogh motifs such as Almond Blossom and Sunflowers, sold through the Van Gogh Museum shop.

Distribution

Smaak runs its own Dutch language web shop with delivery and returns services, and has a boutique at Berenstraat 39 in Amsterdam's Negen Straatjes shopping district, where the city's official tourism site lists it among the area's independent boutiques. Its bags are also sold through museum retail.

Why it matters

Smaak is an example of a city branded accessories label that combines a physical boutique in a tourist shopping street with online sales and cultural licensing partnerships.

Frequently asked questions

Where is Smaak Amsterdam from?

Smaak Amsterdam is a Dutch brand based in Amsterdam, with a boutique on Berenstraat in the Negen Straatjes.

What does Smaak Amsterdam sell?

It sells leather shoulder bags, laptop bags, crossbody bags, handbags and accessories, plus a small range of pet accessories.

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