XD Design

XD Design is a bag brand known for the Bobby anti-theft backpack, sold through its own online store and a wide retail network. It makes urban backpacks, travel and business bags and smart trackers, using recycled rPET in several models.

What is XD Design?

XD Design is an accessories brand focused on anti-theft backpacks for city commuting, work and travel. Its best-known product family is Bobby, a backpack line designed with concealed zips and pockets so that the main compartments cannot easily be opened while the bag is worn.

Products and positioning

The Bobby range comes in several versions for laptops from 15.6 to 17 inches:

• Bobby Hero Regular and Bobby Hero XL
• Bobby Edge and Bobby Air
• Bobby Explore and Bobby Soft

Beyond Bobby, XD Design offers the Switch Backpack, Urban Flap-top, Soft Tote Backpack and Soft Daypack, grouped into Everyday, Soft, Urban and Bizz and Travel collections. A Find My collection adds smart trackers that work with Apple Find My and Google Find Hub.

Sustainability is part of the product story: the Bobby Hero Regular uses rPET made from recycled plastic bottles, and products are made in facilities with social audits under the BSCI framework.

Distribution

XD Design sells through its own online store and through bag specialists, electronics retailers and online marketplaces across Europe.

Why it matters

XD Design shows how a single functional idea, theft protection, can carry a whole bag brand into both fashion and consumer electronics retail.

Frequently asked questions

What is the XD Design Bobby?

Bobby is XD Design's anti-theft backpack line, with hidden zips and pockets and versions for laptops up to 17 inches.

What does XD Design sell?

XD Design sells anti-theft backpacks, everyday and travel bags, and smart trackers compatible with Apple Find My and Google Find Hub.

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