Rilla go Rilla
Rilla go Rilla is a Dutch wholesale company that develops and distributes bags and accessories from a stable of labels. It describes itself as a platform for young designers creating products meant to make people smile.
| Origin | Netherlands |
|---|---|
| Business type | Wholesale house of brands |
| Products | Bags, backpacks, accessories, stationery |
| Materials | Recycled PET, vegan leather |
| Website | rillagorilla.nl |
What is Rilla go Rilla?
Rilla go Rilla is a Dutch wholesale company that presents itself as a platform for young designers to create new products, with the stated hope that these products make people smile. Rather than a single fashion label, it operates as a house of brands serving retailers.
Products and positioning
The portfolio centres on bags and accessories, including backpacks for adults and children, alongside socks, tights, necklaces and stationery. Materials highlighted by the company include recycled PET and vegan leather. Labels in the group include:
- Sticky Lemon and The Sticky Sis Club
- Monk & Anna
- Ole and Studio Ditte
- Tinne+Mia stationery
- Miss Rilla & Mister Gorilla
Distribution
The business is built around wholesale: its website is organised for dealers, with a dealer store, seasonal lookbooks and an overview of the trade shows where the collections are presented to retailers.
Why it matters
Rilla go Rilla reflects a common model in the Benelux gift and accessories market, where a wholesale house incubates several small design labels and gives them shared access to independent retailers.
Frequently asked questions
What is Rilla go Rilla?
Rilla go Rilla is a Dutch wholesale company that develops bags, accessories and stationery under several design labels.
Which brands belong to Rilla go Rilla?
Its labels include Sticky Lemon, The Sticky Sis Club, Monk & Anna, Ole, Studio Ditte and Tinne+Mia.