Bobby
XD Design · Netherlands
Bobby is the anti-theft backpack line of the Dutch brand XD Design. The backpacks hide their zips, use cut-resistant materials and include features such as RFID-protected pockets and USB charging ports.
| Brand | XD Design |
|---|---|
| Country | Netherlands |
| Key feature | Anti-theft design |
| Materials | Recycled PET polyester |
| Website | xd-design.com |
What is Bobby?
Bobby is a series of urban backpacks by XD Design, a Dutch brand regarded as a pioneer of anti-theft backpacks. The Bobby line has become the brand's best-known product family.
Products and positioning
Bobby backpacks are designed for commuting and city travel, with security as the central idea:
- Hidden zips that make the main compartment hard to open unnoticed
- Cut-resistant fabrics
- RFID-protected pockets on some models to block unauthorised scanning of cards
- Built-in USB charging ports on selected models
The series includes classic backpacks and roll-top versions with adjustable volume, in sizes for laptops up to 17 inches. Many models use recycled polyester made from PET bottles, and the bags are largely made of robust, partly water-repellent polyester. Colours are mainly neutral, such as black, grey and blue.
Distribution
Bobby backpacks are sold through specialist bag retailers, electronics stores and online platforms across Europe, including Wardow, Coolblue and Galaxus.
Why it matters
Bobby shows how a single functional idea, theft protection, can define a product line and give an accessories brand a clear, searchable identity in a crowded category.
Frequently asked questions
Who makes the Bobby backpack?
The Bobby backpack is made by XD Design, a Dutch brand.
What makes the Bobby backpack anti-theft?
Its zips are hidden, its fabric is cut-resistant and some models have RFID-protected pockets.