O My Bag
O My Bag is an eco-friendly bag brand from Amsterdam founded by Paulien Wesselink. It makes bags and accessories for women and men in Kolkata, India, and sells them through its own stores, retailers and online.
| Founder | Paulien Wesselink |
|---|---|
| Headquarters | Amsterdam, Netherlands |
| Production | Kolkata, India |
| Flagship | Ceintuurbaan, Amsterdam (2017) |
| Website | omybagamsterdam.com |
What is O My Bag?
O My Bag is a Dutch bags and accessories label founded by Paulien Wesselink and based in Amsterdam since its start. It presents itself as an eco-friendly brand with a social purpose.
Products and positioning
The brand designs bags and accessories for women and men. Its products are made in Kolkata, India, and the brand's social and environmental mission is central to how it presents itself in stores and online.
- Bags for women and men
- Small leather goods and accessories
Distribution
O My Bag sells through retailers in the Netherlands, wider Europe, the United States and Canada, and its webshop ships worldwide. In December 2017 it opened a flagship store on Ceintuurbaan in the De Pijp district of Amsterdam, combining a 60 square metre shop with its headquarters. It also has a store in The Hague.
Why it matters
O My Bag is an example of a purpose driven accessories brand that pairs ethical production with a design led retail presence, an approach that has become a template for smaller sustainable labels in the Netherlands.
Frequently asked questions
Who founded O My Bag?
O My Bag was founded by Paulien Wesselink in Amsterdam.
Where are O My Bag bags made?
O My Bag products are made in Kolkata, India.