9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Bags, accessories and eyewear

Studio Noos

Studio Noos makes handmade bags and accessories, described on its site as mom bags, backpacks and accessories for any adventure. It sells online, with a collaboration with De Bijenkorf.

Facts
CategoryBags and accessories
Price range on site32.95 to 99.95 euros
CollaborationStudio Noos x De Bijenkorf
LoyaltyNoosClub
Websitestudionoos.com
Segment
Mid-market
Categories
BagsAccessories
Sales channels
E-commerceDepartment stores

What is Studio Noos?

Studio Noos makes handmade bags and accessories, which its website describes as mom bags, backpacks and accessories for any adventure. The site is localised for the Netherlands and shows a 2026 copyright line. The founder, founding year and headquarters are not stated.

Products and positioning

The range goes beyond bags. Categories listed on the site include:

  • Mom bags, diaper bags, cross body bags and fanny packs
  • Backpacks, handbags, grocery and beach bags
  • Stroller accessories, swaddles and changing mats
  • Wallets, pouches, toiletry bags and phone accessories
  • Kids' items, lunchboxes, bottles and cooler bags

Fabrics named include teddy, rib, puffy, denim and flannel. The brand calls its pricing affordable, and listed prices ranged from 32.95 to 99.95 euros.

Distribution

The main channel is the online store, with free shipping for the Netherlands and Belgium from 65 euros and 30-day returns. The brand also has a collaboration, Studio Noos x De Bijenkorf, and runs a rewards programme called NoosClub.

Why it matters

The brand focuses on parents and families, and combines direct online sales with a department store partnership.

Frequently asked questions

What does Studio Noos sell?

Studio Noos sells handmade mom bags, backpacks, diaper bags and accessories such as wallets, pouches and stroller accessories.

Where can you buy Studio Noos?

Through its online store at studionoos.com, with shipping to the Netherlands and Belgium, and through a collaboration with De Bijenkorf.

All brands