Indian Blue Jeans
Indian Blue Jeans is a denim-based kidswear label from the Netherlands, active since 2014. It makes jeans, trousers, sweaters, T-shirts and jackets for boys and girls.
| Active since | 2014 |
|---|---|
| Focus | Denim for boys and girls |
| Tagline | No Guts, No Stories! |
| Marketplace | Zalando |
| Website | indianbluejeans.com |
What is Indian Blue Jeans?
Indian Blue Jeans is a children's fashion label built around denim, describing itself as "a denim-based label for cool kids". It has been active since 2014 and presents an energetic, slightly rebellious attitude under the tagline "No Guts, No Stories!"
Products and positioning
The brand designs separate collections for boys and girls. Its range includes:
- Jeans in fits such as straight, wide straight, wide loose and baggy for boys, and wide and extra wide fits for girls
- Trousers and skirts
- Sweaters, hoodies, T-shirts and long-sleeve tops
- Jackets and accessories
Denim details such as studs, prints and washed finishes feature regularly, and pricing sits in the mid-market for kidswear.
Distribution
Indian Blue Jeans sells through its own online store with a store locator for retail partners, and it is also available on Zalando in the Netherlands, where its jeans, shorts, shirts and sweatshirts are listed.
Why it matters
The label reflects the strength of the Dutch denim scene and its extension into childrenswear, translating adult denim trends such as wide and baggy fits into collections for kids.
Frequently asked questions
What is Indian Blue Jeans?
Indian Blue Jeans is a denim-based kidswear label from the Netherlands, making jeans and casualwear for boys and girls.
Where can you buy Indian Blue Jeans?
The brand sells through its own online store, retail partners and Zalando.