29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Denim and casualwear

Score

Netherlands

Score is a Dutch jeans retailer for men founded in 1981 and based in Duiven. It sells jeans and casualwear through more than 60 stores in the Netherlands and Belgium.

Facts
Founded1981
HeadquartersDuiven, Netherlands
StoresMore than 60 (Netherlands and Belgium)
FocusMen's jeans
Websitescore.nl
Segment
Mid-market
Categories
DenimMenswear
Sales channels
Own storesE-commerce

What is Score?

Score is a Dutch retail chain that describes itself as a jeans store for men. The company was founded in 1981 and is headquartered in Duiven, in the province of Gelderland. It employs around 3,000 people across its head office and stores.

Products and positioning

Score focuses on men's denim and the casualwear that goes with it, positioning itself as a specialist jeans destination for men.

  • Men's jeans
  • Denim-focused casualwear

Distribution

The chain operates more than 60 stores across the Netherlands and Belgium, supported by an online shop. Its store network covers cities throughout the Netherlands, with Belgium as its second market.

Why it matters

Score shows the staying power of a specialist, category-focused retail format. By concentrating on one product category and one target group, men looking for jeans, the chain has built a network of more than 60 stores over four decades in a Dutch fashion market where many generalist chains have struggled.

Frequently asked questions

Where is Score based?

Score is a Dutch company founded in 1981 and headquartered in Duiven, Netherlands.

What does Score sell?

Score is a jeans store for men, selling denim and casualwear in more than 60 stores in the Netherlands and Belgium.

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