Cup of Joe (COJ) Denim
Cup of Joe, also known as COJ Denim, is a denim brand from the Netherlands founded in 2015. It makes jeans and related denim pieces for women and men, built around comfort and simple everyday dressing.
| Founded | 2015 |
|---|---|
| Origin | Netherlands |
| Category | Denim for women and men |
| Markets | Europe and North America |
| Website | cojdenim.com |
What is Cup of Joe (COJ) Denim?
Cup of Joe, usually shortened to COJ Denim, is a Dutch denim label that positions its jeans as practical, simple and comfortable clothing for daily life. Its motto, "Life today can be complicated, but your wardrobe doesn't have to be", and its tagline "Denim That Fits Your Day" sum up that approach.
History
The brand was founded in 2015, but it builds on a garment production background in the company that goes back to 1986. Its main sales and distribution hub is based in the Netherlands.
Products and positioning
COJ describes its design work as redesigning vintage denim with modern touches. The range covers:
- Women: jeans, trousers, shorts, skirts, dresses, jumpsuits, tops and jackets
- Men: jeans, trousers, shorts, tops and jackets
Distribution
From its Dutch hub the brand serves customers across Europe and North America. It sells through boutiques and multi-brand stores, supported by a B2B portal for retail partners, as well as through its own webshop and online marketplaces.
Why it matters
COJ is an example of a mid-sized European denim label that combines a wholesale base in independent retail with direct online sales, competing on fit and comfort rather than on trend-driven drops.
Frequently asked questions
Where is COJ Denim from?
COJ Denim, short for Cup of Joe, is a denim brand from the Netherlands, where its sales and distribution hub is based.
When was Cup of Joe denim founded?
The brand was founded in 2015, drawing on garment production experience in the company dating back to 1986.