Petrol Industries
Petrol Industries is a Dutch denim and casualwear brand based in Tilburg, which began by crafting belts in 1989. It makes jeans, menswear and a boys' line, sold across more than 20 countries.
| Origins | Belts, 1989 |
|---|---|
| Headquarters | Tilburg, Netherlands |
| Reach | 3,500+ points of sale in 20+ countries |
| Core product | Denim |
| Website | petrolindustries.com |
What is Petrol Industries?
Petrol Industries is a Dutch fashion brand headquartered in Tilburg. It started out making belts in 1989 and developed into a denim specialist, describing itself as rooted in American heritage and Denim Driven.
Products and positioning
Jeans are at the core, in fits ranging from skinny and slim to tapered, regular and loose. Around them the brand builds a full casual wardrobe:
- Menswear: jackets, hoodies, knitwear, T-shirts, shirts, shorts, underwear and swimwear
- A boys' line mirroring the men's categories
- A plus-size range and an Essentials basics collection
- Accessories
The brand's identity is rugged and motocentric, aimed at the modern adventurer, with the tagline Drive Your Style.
Distribution
Petrol Industries is present in more than 3,500 points of sale in over 20 countries, including flagship stores and shop-in-shops across Europe, and runs a webshop serving 12 European markets. Its 20,000 square metre headquarters in Tilburg, with around 90 employees, has been recognised by RetailTrends as one of Europe's coolest buildings.
Why it matters
Petrol is one of the Netherlands' notable pan-European wholesale denim brands, combining a broad retail network with its own direct channels.
Frequently asked questions
Where is Petrol Industries from?
Petrol Industries is a Dutch brand headquartered in Tilburg, Netherlands.
What does Petrol Industries sell?
Petrol sells denim and casual menswear, a boys' line, plus-size and basics ranges, and accessories.