Denim and casualwear brands

This directory covers 170 denim and casualwear brands. The United States has the most, followed by Germany, the Netherlands, Italy, Japan and the United Kingdom. The segment includes jeans specialists, workwear-inspired labels and casual brands for everyday wear, from heritage denim makers to fashion-oriented labels experimenting with fits, washes and fabrics.

Denim and casualwear brands sell predominantly through wholesale, supplying department stores, jeans specialists and multi-brand retailers. Most also run their own e-commerce, and many operate their own stores. Examples include Levi's, Dockers, Wrangler, Lee, G-Star Raw, Pepe Jeans, Replay, Mavi, Lois and Mustang. Denim originated in American workwear and has since developed strong design centres in Europe and Japan, which is reflected in the countries represented here.