Noisy May
Bestseller · Denmark
Noisy May is a Danish womenswear brand owned by the Bestseller group, launched in 2013. It makes streetwear inspired clothing with a strong focus on denim for young women.
| Launched | 2013 |
|---|---|
| Group | Bestseller |
| Country | Denmark |
| Focus | Streetwear and denim for women |
| Independent brand since | March 2017 |
| Website | noisymay.com |
What is Noisy May?
Noisy May is a womenswear label belonging to the Danish fashion group Bestseller. Launched in 2013, it describes itself as a streetwear brand with a flair for denim and targets a millennial customer.
History
The brand was originally sold mainly within Vero Moda stores, another Bestseller label. In March 2017 Bestseller gave Noisy May its independence, setting it up with its own dedicated team that took over online sales to multi-brand customers. To mark the change the brand ran a pop-up in Paris hosted by the Citadium store.
Products and positioning
Noisy May focuses on casual womenswear, with jeans and other denim pieces at the centre of its collections, complemented by streetwear inspired styles for a young customer.
- Jeans and denim pieces
- Streetwear inspired womenswear
- Aimed at millennial women
Why it matters
Noisy May shows how large groups such as Bestseller incubate labels inside existing store networks and later spin them off as independent brands with their own wholesale and online operations.
Frequently asked questions
Who owns Noisy May?
Noisy May is owned by Bestseller, the Danish fashion group that also owns Vero Moda.
What does Noisy May sell?
Noisy May sells casual womenswear with a streetwear feel and a strong focus on denim.