Object

Object is a Danish fashion brand owned by Bestseller, the family-owned group headquartered in Brande, Denmark. It is a womenswear label within the Bestseller portfolio.

What is Object?

Object is one of the fashion brands of Bestseller, the Danish company headquartered in Brande in Jutland. Bestseller sells fashionable garments and accessories for all ages, genders and occasions, and Object is one of the labels that make up that portfolio.

Ownership

Bestseller was founded in 1975 by Troels Holch Povlsen. Reference sources list Anders Holch Povlsen as its sole owner and chief executive. The brand therefore belongs to a privately held group rather than a listed company.

Business model and distribution

Bestseller brands are sold in company-owned stores and through independent retailers, and the group also sells through e-commerce globally. This combination of own retail and wholesale is typical of the group and applies to its women's labels as well.

• Own stores: company-operated stores run by Bestseller
• Wholesale: independent retailers carry Bestseller brands
• E-commerce: online sales run globally by the group

Why it matters

Object shows how Bestseller runs a portfolio of distinct labels under one private owner. Because the group combines its own stores, independent retail partners and online sales, individual brands such as Object can reach customers through several routes at once. Brand-level details such as founding year and sales figures were not available in the sources used here and are deliberately left out.

Frequently asked questions

Who owns Object?

Object is owned by Bestseller, the Danish fashion group based in Brande. Reference sources list Anders Holch Povlsen as the group's sole owner.

Where is Object from?

Object is a Danish brand. It belongs to Bestseller, which is headquartered in Brande, Jutland.

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