MAMALICIOUS
BESTSELLER · Denmark
MAMALICIOUS is a Danish maternity wear brand founded in 2005 and part of the BESTSELLER group. It dresses mothers through pregnancy and nursing with clothing that balances fit, trend and function.
| Founded | 2005 |
|---|---|
| Group | BESTSELLER |
| Country | Denmark |
| Focus | Maternity and nursing wear |
| Website | mamalicious.com |
What is MAMALICIOUS?
MAMALICIOUS, also written MAMA;LICIOUS, is a Danish maternity wear brand launched in 2005. It belongs to BESTSELLER, the family-owned Danish fashion company behind brands such as ONLY, VERO MODA and JACK & JONES.
Products and positioning
The brand aims to dress mothers "from bump to baby", offering well-constructed, fashionable clothing for women who are pregnant or nursing. Its collections try to balance fit, trend and function so that maternity clothing can follow current fashion rather than sit apart from it.
- Maternity clothing for pregnancy
- Nursing-friendly pieces for after birth
- Everyday and occasion styles adapted for a changing body
MAMALICIOUS describes accessibility and authenticity as its core values. It works with real mothers-to-be and documents their journey to motherhood in its communication.
Why it matters
Maternity wear is a specialised niche that many mainstream labels cover only partially. As a dedicated brand within one of Europe's largest fashion groups, MAMALICIOUS benefits from BESTSELLER's scale while focusing on a single life stage.
Frequently asked questions
Who owns MAMALICIOUS?
MAMALICIOUS is part of BESTSELLER, the Danish fashion company.
What does MAMALICIOUS sell?
It sells maternity and nursing clothing designed to take mothers from pregnancy to life with a new baby.