8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Groups and owners

Bestseller: all brands

The 5 brands of Bestseller in our brand directory, with owner, origin and segment. Each profile is researched and sourced.

Jack & Jones: Jack & Jones is a Danish menswear brand launched in 1990 by Bestseller, the family-owned fashion group from Brande. Built around denim, it also offers casual wear, tailoring, footwear and accessories and is sold through its own stores, wholesale partners and online in many markets.

Name It: Name It is a Danish childrenswear brand that dresses babies, children and teens up to the age of 16. It is part of Bestseller, the privately held fashion group based in Brande and owned by Anders Holch Povlsen, and is the group's dedicated label for kids.

Only: Only is a Danish womenswear brand founded in 1995 as a denim label by Bestseller, the family-owned fashion group from Brande. Aimed at young women, it combines denim with playful trend pieces and is sold in more than 4,500 stores worldwide.

Selected: Selected is a Danish fashion brand for men and women, best known for its Selected Homme menswear line and its sister label Selected Femme. It belongs to Bestseller, the privately held group from Brande owned by Anders Holch Povlsen, and sits at the more polished end of the group's portfolio.

Vero Moda: Vero Moda is a Danish womenswear brand and the first fashion label of Bestseller, the family-owned group based in Brande. Positioned as a European high street brand, it focuses on everyday wear and elevated essentials and is sold through branded stores, wholesale partners and online.

All brands