JDY

JDY is an international women's fashion brand from Denmark and part of the BESTSELLER family as a sub-brand of ONLY. It offers affordable, trend-forward essentials aimed at fashion-conscious customers.

What is JDY?

JDY describes itself as a "full-concept, international fashion brand" that offers affordable, trend-forward products to fashion-conscious customers. It is a sub-brand of ONLY and belongs to the BESTSELLER family.

History

According to BESTSELLER, the brand was established in 2012 as Jacqueline de Young in a small town in Central Jutland, Denmark, and launched its first collection in January 2013. It was relaunched under the name JDY in 2021. BESTSELLER states that it became the fastest-growing female brand within the group, reaching shoppers in more than 30 countries through its early online sales.

Products and positioning

The brand focuses on value-for-money essentials and trend-led fashion. Its stated aim is to offer the best products at the best prices without compromising on quality, so that fashion is available to everyone. The BESTSELLER page does not list specific product categories, and the women's focus is taken from the brand's heritage as a female brand within the group.

Distribution

BESTSELLER says JDY works with more than 3,000 wholesalers and offers its products in 38 countries. Wholesale is therefore the main documented channel, supported by online sales.

Why it matters

JDY shows how a large Danish fashion group builds entry-price labels beneath an established brand such as ONLY and distributes them widely through wholesale partners.

Frequently asked questions

Who owns JDY?

JDY is a sub-brand of ONLY and part of the Danish BESTSELLER group.

Where is JDY from?

JDY was established in 2012 as Jacqueline de Young in a small town in Central Jutland, Denmark.

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