Jack & Jones
Bestseller · Denmark
Jack & Jones is a Danish menswear brand launched in 1990 by Bestseller, the family-owned fashion group from Brande. Built around denim, it also offers casual wear, tailoring, footwear and accessories and is sold through its own stores, wholesale partners and online in many markets.
| Founded | 1990 |
|---|---|
| Owner | Bestseller A/S |
| Headquarters | Brande, Denmark |
| Bestseller CEO | Anders Holch Povlsen |
| Focus | Menswear and denim |
| Website | jackjones.com |
What is Jack & Jones?
Jack & Jones is a men's fashion brand owned by Bestseller, one of Europe's largest privately held fashion companies. Bestseller describes it as a menswear brand with denim at its core, extending into tailoring, urban sportswear, footwear and accessories.
History
Bestseller was founded in 1975 by Troels Holch Povlsen and Merete Bech Povlsen and added menswear in 1988. Jack & Jones was released in 1990 as a denim specialist. The first store opened in Trondheim, Norway, in 1991, followed by Sweden the same year and Finland and Denmark in 1992. By 1994 there were 36 Jack & Jones stores in Scandinavia, and the brand has since expanded across Europe, the Middle East, India and other markets. Bestseller is today owned and led by Anders Holch Povlsen.
Products and positioning
Jack & Jones targets young and young adult men looking for affordable, on-trend casual wear. Its offer includes:
- Jeans in a range of fits and washes
- T-shirts, sweatshirts and knitwear
- Jackets, outerwear and tailoring
- Footwear and accessories
The brand has sponsored athletes and teams such as Formula 1 driver Kevin Magnussen, the Haas F1 Team and esports team Astralis.
Business model and distribution
Jack & Jones follows Bestseller's mixed model. The group sells to more than 16,500 multi-brand and department stores worldwide and has about 3,100 branded stores in 47 countries, roughly 2,200 of them company-owned and the rest partner-operated. Wikipedia lists about 1,000 Jack & Jones stores. The brand also sells through jackjones.com and online marketplaces.
Why it matters
Jack & Jones is one of the most widely distributed mass-market menswear brands in Europe and a core revenue driver for Bestseller. Its reliance on both wholesale and own retail makes it a useful reference for brands balancing partners and direct channels.
Frequently asked questions
Who owns Jack & Jones?
Jack & Jones belongs to Bestseller, the Danish family-owned fashion group based in Brande. Bestseller is owned and run by Anders Holch Povlsen.
Where is Jack & Jones from?
Jack & Jones is a Danish brand, launched by Bestseller in Brande in 1990. Its first store opened in Trondheim, Norway, in 1991.