Name It
Bestseller · Denmark
Name It is a Danish childrenswear brand that dresses babies, children and teens up to the age of 16. It is part of Bestseller, the privately held fashion group based in Brande and owned by Anders Holch Povlsen, and is the group's dedicated label for kids.
| Owner | Bestseller |
|---|---|
| Group founded | 1975 by Troels Holch Povlsen |
| Headquarters | Brande, Denmark |
| Age range | 0 to 16 years |
| Segment | Affordable childrenswear |
| Website | nameit.com |
What is Name It?
Name It is a clothing brand for babies, children and teenagers. Its official website describes the offer simply as clothes for kids and teens aged 0 to 16 years. The brand belongs to Bestseller, one of Europe's largest privately held fashion groups, and it is the group's main label for childrenswear.
History
Name It developed within Bestseller, which Troels Holch Povlsen founded in 1975 in Brande, Denmark. The group has remained family owned: Anders Holch Povlsen is its sole owner and chief executive. Bestseller now runs more than 20 brands aimed at all ages, genders and occasions, with Name It covering the youngest customers while brands such as Jack & Jones, Vero Moda, Only and Selected serve adults.
Products and positioning
Name It works in the affordable segment of the kidswear market. Bestseller describes its products in general as good quality at competitive prices, and Name It applies that approach to children's wardrobes. The range typically covers:
- Babywear and clothing for younger children
- Everyday tops, jeans and trousers for kids
- Outerwear for the seasons
- Clothing for older children and teens up to age 16
Products, discounts and promotions vary by country, and the brand's website runs separate storefronts for many European markets.
Business model and distribution
Name It follows the Bestseller model of combining branded retail, wholesale and online sales. Bestseller reports branded stores in 47 countries and a wholesale business that supplies multi brand stores and department stores, and it sells globally through e-commerce. For Name It, wholesale through children's shops and department stores sits alongside the brand's own online shops.
Why it matters
Childrenswear is a demanding category, with fast size changes, price sensitive parents and strong competition from value retailers. Name It is a large scale example of a specialist kids' brand inside a multi brand fashion group, where shared sourcing, logistics and wholesale networks help keep prices accessible. For European retailers it is a familiar wholesale partner in the category.
Frequently asked questions
Who owns Name It?
Name It is owned by Bestseller, the Danish fashion group based in Brande. Bestseller is privately held, with Anders Holch Povlsen as sole owner and chief executive.
What ages does Name It cover?
Name It makes clothes for babies, children and teens from 0 to 16 years. It is Bestseller's dedicated childrenswear brand.