Selected
Bestseller · Denmark
Selected is a Danish fashion brand for men and women, best known for its Selected Homme menswear line and its sister label Selected Femme. It belongs to Bestseller, the privately held group from Brande owned by Anders Holch Povlsen, and sits at the more polished end of the group's portfolio.
| Owner | Bestseller |
|---|---|
| Group founded | 1975 by Troels Holch Povlsen |
| Headquarters | Brande, Denmark |
| Lines | Selected Homme, Selected Femme |
| Segment | Contemporary men's and women's fashion |
| Website | selected.com |
What is Selected?
Selected is a contemporary fashion brand from the Danish group Bestseller. It operates two lines: Selected Homme, a menswear label known for tailored suits and shirts, and Selected Femme, its womenswear sister brand. The official online shop sells knitwear, trousers, outerwear, shirts, suits and blazers, jeans, T shirts and hoodies, alongside footwear such as loafers, boots and sneakers and accessories such as bags, belts, scarves and ties.
History
Selected grew up inside Bestseller, which Troels Holch Povlsen founded in 1975 in Brande, Jutland. The group remains privately held and family owned, and Anders Holch Povlsen is its sole owner and chief executive. Bestseller has built a portfolio of more than 20 fashion brands that target all ages, genders and occasions, and Selected forms its smarter, more tailored menswear and womenswear offer next to labels such as Jack & Jones, Vero Moda and Only.
Products and positioning
Selected positions itself above the group's youth labels, with a focus on wardrobe staples rather than fast trend pieces. Its own website highlights:
- Tailoring, including suits and blazers for men
- An Essentials line of everyday basics
- A Premium Selection of higher value pieces
- Footwear and leather accessories
- A sustainability programme presented as Our Promise
Editorial content on the site leans on Danish destinations and Scandinavian styling, which supports the brand's image as understated northern European fashion.
Business model and distribution
Like other Bestseller brands, Selected combines retail and wholesale. Bestseller reports branded retail stores in 47 countries and a wholesale business that supplies multi brand retailers and department stores, and it sells globally through e-commerce. Selected runs its own online shops by market, with weekly new arrivals, a 100 day return policy and a loyalty programme called SELECTED+. The group's B2B contacts for the brand point retailers to Bestseller's wholesale organisation.
Why it matters
Selected shows how a large, family owned Danish group uses a multi brand portfolio to cover different price and style levels. For retailers and department stores in Europe, it is a widely stocked wholesale label in accessible contemporary menswear, and its mix of own retail, wholesale and online is typical of how Bestseller brands reach customers.
Frequently asked questions
Who owns Selected Homme?
Selected Homme and its sister line Selected Femme belong to Bestseller, a privately held Danish fashion group based in Brande. Bestseller is owned by Anders Holch Povlsen, who is also its chief executive.
Where is Selected from?
Selected is a Danish brand. It is part of Bestseller, which was founded in Brande, Jutland, in 1975 and still has its headquarters there.
