Vero Moda
Bestseller · Denmark
Vero Moda is a Danish womenswear brand and the first fashion label of Bestseller, the family-owned group based in Brande. Positioned as a European high street brand, it focuses on everyday wear and elevated essentials and is sold through branded stores, wholesale partners and online.
| Owner | Bestseller A/S |
|---|---|
| Headquarters | Brande, Denmark |
| Bestseller founded | 1975 |
| Bestseller CEO | Anders Holch Povlsen |
| Focus | High street womenswear |
| Website | veromoda.com |
What is Vero Moda?
Vero Moda is a women's fashion brand owned by Bestseller, the Danish group that also owns Jack & Jones, Only, Selected and Name It. Bestseller describes Vero Moda as its first fashion label and as a recognisable European high street brand focused on everyday wear and elevated essentials.
History
Bestseller was founded in 1975 by Troels Holch Povlsen and Merete Bech Povlsen, who opened a single store in Ringkøbing, Denmark, and soon began designing their own products and selling them to wholesale partners. The company originally focused on womenswear, and Vero Moda grew out of this early phase as the group's first dedicated fashion label. It expanded across Scandinavia and then into the wider European market. Bestseller is owned and led today by Anders Holch Povlsen, son of the founders.
Products and positioning
Vero Moda addresses women of different ages and defines its customer by lifestyle rather than age. The collections cover:
- Dresses, blouses and tops
- Knitwear and trousers
- Coats and jackets
- Accessories and footwear
The style is commercial and wearable, sitting between basic retailers and more fashion-forward high street chains.
Business model and distribution
Vero Moda uses Bestseller's mixed distribution model. The group sells to more than 16,500 multi-brand and department stores worldwide and operates about 3,100 branded stores in 47 countries, around 2,200 of them company-owned and the rest run by partners. The brand is also sold through its own website and online platforms such as marketplaces and multi-brand e-tailers.
Why it matters
As Bestseller's original womenswear label, Vero Moda is a cornerstone of one of Europe's largest family-owned fashion groups. It remains a familiar name in department stores and shopping centres across Europe and is an important wholesale brand for independent retailers.
Frequently asked questions
Who owns Vero Moda?
Vero Moda is owned by Bestseller, the family-owned Danish fashion group based in Brande. Bestseller's owner and chief executive is Anders Holch Povlsen.
Is Vero Moda a Danish brand?
Yes. Vero Moda is a Danish brand and was Bestseller's first fashion label. It is sold across Europe and in other markets.