Gas Jeans

Gas Jeans is an Italian denim and apparel brand founded by Claudio Grotto in the early 1970s in Chiuppano, in the Veneto region. It is owned by the family company Grotto S.p.A. and says it sells in more than 56 countries.

What is Gas Jeans?

Gas Jeans is an Italian premium denim and apparel brand. It is aimed at young consumers and is known for a simple, original and versatile style. The brand is based in Chiuppano, Italy, and is run by the Grotto family through Grotto S.p.A.

History

Claudio Grotto started the business in the early 1970s; the source gives 1973 as the founding year. The company has remained under the control of the founding family and has expanded from its home base into international markets.

Products and positioning

Gas focuses on jeans and casual apparel for a younger audience, with an emphasis on a straightforward style that can be worn in different contexts. It sits in the mid-market segment, a position that the source describes as premium denim.

Business model and distribution

The brand sells in more than 56 countries through more than 3,000 stores, according to the source. Its marketing includes campaigns featuring the model Barbara Palvin, and it is the official clothing partner of the Repsol Honda MotoGP team.

• International distribution in over 56 countries
• More than 3,000 points of sale
• Sports sponsorship through the Repsol Honda MotoGP team

Why it matters

Gas Jeans is a family-owned Veneto denim company that has built an international business while keeping its ownership independent. It is one of several Italian jeans brands that compete with global denim labels on style and price.

Frequently asked questions

Where is Gas Jeans from?

Gas Jeans is an Italian brand headquartered in Chiuppano, Italy. It was founded by Claudio Grotto.

Who owns Gas Jeans?

Gas Jeans is owned by Grotto S.p.A., a company run by the Grotto family.

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