14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Brands by country

Fashion brands from Italy

This directory lists 356 fashion brands from Italy. Premium and contemporary labels lead, followed closely by luxury and designer houses, then footwear and bags, accessories and eyewear. Pricing is concentrated in the premium tier, with a large luxury segment and a smaller mid-market. Milan is the main centre, followed by Florence, Reggio Emilia, Rome and Turin.

Italian brands rely heavily on wholesale, while many also run their own stores and sell online. Owner groups include Max Mara Fashion Group, Prada Group and Aeffe, as well as LVMH and Kering. Notable names include Prada, Zegna, Bulgari and Trussardi in luxury, Superga in footwear, and Fila and Castelli in sportswear. Italy's tradition of textile and leather manufacturing underpins many of these brands, from tailoring to shoes and bags.

356brands
86%sell wholesale
73%sell online
56%run own stores

Show on the brand map

Luxury and designer houses

67

Premium and contemporary

101
Aeronautica MilitareItalyAfter LabelItalyAhirainItalyAlcottItalyAlice's LipsItalyAlviero MartiniItalyANDREĀDAMOItalyAnonyme DesignersItalyAntony MoratoItalyAppostaItalyArmani ExchangeArmani Group · ItalyArmata di MareItalyAsciariItalyAspesiItalyAT.P.COItalyAttesaItalyBeatrice .bItalyBerwichItalyBlukeyItalyBOBItalyBoggi MilanoItalyBOMBOOGIEItalyBoxeur Des RuesItalyBriglia 1949ItalyByblosItalyC.P. CompanyItalyCADINIItalyCanadian ClassicsItalyCape HornItalyCARLA BItalyChiara FerragniItalyClaqItalyColmarItalyCompagnia ItalianaItalyD-FourItalyDepartment 5ItalyDistretto12ItalyDondupItalyDunoItalyDuveticaItalyEast Harbour SurplusItalyEleventyItalyElisabetta FranchiItalyEuropean CultureItalyFalconeriOniverse · ItalyFiorucciItalyFornarinaItalyFracominaItalyFranklin & MarshallItalyFray ItalyItalyGalloItalyGazzarriniItalyGianni LupoItalyGR10KItalyHarmont & BlaineItalyHoganTod's Group · ItalyImpulsoItalyJacob CohenItalyKIKISIXItalyKontattoItalyL'Autre ChoseItalyLab Pal ZileriMayhoola · ItalyLaura BiagiottiItalyLe Tricot PerugiaItalyLes CopainsOVS · ItalyLiu JoItalyLiviana ContiItalyLorenzoniItalyLubiamItalyLuis TrenkerItalyLuisa SpagnoliItalyMarc Point VeneziaItalyMarellaMax Mara Fashion Group · ItalyMarina RinaldiMax Mara Fashion Group · ItalyMason'sItalyMassimo AlbaItalyMax&Co.Max Mara Fashion Group · ItalyMoorerItalyMotiviMiroglio Group · ItalyPal ZileriMayhoola · ItalyPatrizia PepeItalyPaul & SharkItalyPennyblackMax Mara Fashion Group · ItalyPeople of ShibuyaItalyPeutereyItalyPietro BrunelliItalyPinkoItalyProgetto QuidItalyPT TorinoItalyRifòItalySave the DuckItalySave the QueenItalyShangri-La HeritageItalySHOCKLYItalySportmaxMax Mara Fashion Group · ItalyStefanelOVS · ItalyTwinsetItalyViCOLOItalyVictoria SlavinskaiaItalyWeekend Max MaraMax Mara Fashion Group · ItalyZanetti 1965Italy

Mass market and fast fashion

12

Sportswear and outdoor

23

Denim and casualwear

15

Footwear

60

Bags, accessories and eyewear

44

Jewellery and watches

18

Lingerie, swimwear and hosiery

4

Childrenswear

11

Streetwear and youth culture

1

Frequently asked questions

Which fashion brands come from Italy?

The 356 Italian brands in this directory include Prada, Zegna, Bulgari, Trussardi, Superga and Fila.

How do Italian fashion brands sell?

86 per cent of Italian brands sell through wholesale, making it the dominant channel. Many also operate their own stores, and most sell through their own e-commerce.

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