Fashion brands from Italy
This directory lists 356 fashion brands from Italy. Premium and contemporary labels lead, followed closely by luxury and designer houses, then footwear and bags, accessories and eyewear. Pricing is concentrated in the premium tier, with a large luxury segment and a smaller mid-market. Milan is the main centre, followed by Florence, Reggio Emilia, Rome and Turin.
Italian brands rely heavily on wholesale, while many also run their own stores and sell online. Owner groups include Max Mara Fashion Group, Prada Group and Aeffe, as well as LVMH and Kering. Notable names include Prada, Zegna, Bulgari and Trussardi in luxury, Superga in footwear, and Fila and Castelli in sportswear. Italy's tradition of textile and leather manufacturing underpins many of these brands, from tailoring to shoes and bags.
Luxury and designer houses
67Premium and contemporary
101Mass market and fast fashion
12Sportswear and outdoor
23Denim and casualwear
15Footwear
60Bags, accessories and eyewear
44Jewellery and watches
18Lingerie, swimwear and hosiery
4Childrenswear
11Streetwear and youth culture
1Frequently asked questions
Which fashion brands come from Italy?
The 356 Italian brands in this directory include Prada, Zegna, Bulgari, Trussardi, Superga and Fila.
How do Italian fashion brands sell?
86 per cent of Italian brands sell through wholesale, making it the dominant channel. Many also operate their own stores, and most sell through their own e-commerce.