14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Moaconcept

Italy

Moaconcept is an Italian sneaker brand operated by Fashion Gate, based near Florence. It makes women's and men's sneakers in Italian leather, together with a small range of accessories.

Facts
CountryItaly
Operating companyFashion Gate
Registered officeBagno a Ripoli, Florence
ProductsSneakers, accessories
Websitemoaconcept.com
Segment
Premium
Categories
FootwearAccessories
Sales channels
E-commerceWholesale

What is Moaconcept?

Moaconcept is a footwear brand from Tuscany, Italy. It is run by the company Fashion Gate, a benefit company registered in Bagno a Ripoli near Florence, whose CEO Matteo Tugliani has spoken for the brand in the trade press.

Products and positioning

The brand is built around casual sneakers for women and men, made with Italian leather. Its range includes:

  • Women's sneakers
  • Men's sneakers
  • Accessories

The Italian leather trade magazine La Conceria has covered the brand's sneakers and the solutions it developed for the post-Covid market. The official shop also links to 2NDACT, a separate project presented alongside the core sneaker collections.

Distribution

Moaconcept sells through its own online shop and has presented collections at the Pitti Immagine trade fairs in Florence, including the children's fashion fair Pitti Bimbo, which connects it with multi-brand retailers.

Why it matters

Moaconcept represents the wave of Italian sneaker labels that pair domestic leather sourcing with a casual product and sell both directly and to independent stores.

Frequently asked questions

Where is Moaconcept from?

Moaconcept is an Italian brand operated by Fashion Gate, registered in Bagno a Ripoli near Florence.

What does Moaconcept make?

Moaconcept makes women's and men's sneakers in Italian leather, plus accessories.

All brands