Moma
Moma is an Italian footwear brand from Montecosaro in the Marche region, operated by Frago Srl. It makes handcrafted women's and men's shoes such as ankle boots, lace-ups and loafers.
| Country | Italy |
|---|---|
| Company | Frago Srl |
| Location | Montecosaro, Marche |
| Products | Women's and men's leather shoes |
| Website | moma.it |
What is Moma?
Moma is a shoe brand from Italy, run by the company Frago Srl in Montecosaro, in the province of Macerata. The town lies in the Marche, Italy's best known shoemaking region.
Products and positioning
The brand presents its work through the idea of the Ideal Block: every processing step and craftsman's gesture contributes to what it calls the birth of a timeless shoe. Its collections for women and men include:
- Tronchetti, or ankle boots
- Stringate, or lace-up shoes
- Mocassini, or loafers and monk straps
- Shoe care accessories
Styles often have a distinctive, avant-garde character, with harness details, Chelsea boots and suede, and sit in the premium price bracket.
Distribution
Moma sells through its own online shop with prices in euros, and operates a store in Antwerp. Its shoes also appear on the resale market, reflecting a following among collectors of artisanal footwear.
Why it matters
Moma is one of the Marche shoemakers that turn regional craft into a branded, design-led product sold directly to customers in Italy and abroad.
Frequently asked questions
Where is Moma shoes from?
Moma is an Italian brand based in Montecosaro, in the Marche region.
What does Moma make?
Moma makes handcrafted women's and men's shoes, including ankle boots, lace-ups and loafers.