9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

AS98

Italy

AS98 is an Italian footwear brand from the Lake Garda area, established in 2014 as a rebranding of AirStep, which was founded in 1998. It makes leather footwear and accessories for men and women.

Facts
Established2014, as a rebrand of AirStep
AirStep founded1998
OriginLake Garda area, Italy
CategoryLeather footwear and accessories
AudienceMen and women
Websiteas98.de
Segment
Premium
Categories
FootwearAccessories
Sales channels
WholesaleE-commerce

What is AS98?

AS98, also written A.S.98, is an Italian footwear brand. A brand directory lists it as coming from the Lake Garda area and describes it as footwear from Italy. The brand was established in 2014 as a rebranding of AirStep, a label founded in 1998.

Products and positioning

AS98 makes leather footwear and accessories for men and women. The directory says the brand combines innovative and traditional shoemaking, keeping quality raw materials, care for detail and hand craftsmanship.

  • A wide variety of hides and high-end natural materials
  • Seasonal collections that reflect a spirit of passion and personality
  • A rock-inspired attitude

Distribution

The brand has an official website and social media accounts. Retailer and marketplace listings suggest the brand is stocked by independent shoe retailers.

Frequently asked questions

Where is AS98 from?

AS98 is an Italian footwear brand listed as coming from the Lake Garda area.

What is AS98?

AS98 is a footwear brand established in 2014 as a rebranding of AirStep, which was founded in 1998.

All brands