Doucal's
Doucal's is an Italian footwear brand based in Montegranaro that grew out of a workshop founded by Mario Giannini in 1968. It makes men's and women's shoes, from loafers to sneakers.
| Founded | 1968 |
|---|---|
| Founder | Mario Giannini |
| Headquarters | Montegranaro, Italy |
| Brand name used since | 1973 |
| Website | doucals.com |
What is Doucal's?
Doucal's is an Italian footwear brand with its headquarters in Montegranaro in the Marche region. The company started in 1968 when Mario Giannini founded a workshop originally named Ducale. The Doucal's brand dates from 1973.
History
Giannini travelled to Northampton to study English shoemaking and combined British style with Italian craftsmanship. The brand is now guided by Gianni and Jerry Giannini. The company keeps an archival museum at its headquarters with more than 3,000 artefacts, sketches and notes.
Products and positioning
The range covers men's and women's footwear including loafers, boots, ankle boots, lace-ups, buckled styles and sneakers. It also sells small leather goods, bags and backpacks, belts, laces, socks and shoe care products. The company says it aims to innovate while respecting traditional shoemaking methods.
Distribution
The brand sells online to customers across many European countries, the UK, Switzerland and the US, and it operates boutiques and a showroom.
Why it matters
Doucal's is a family-led Marche shoemaker that has kept its identity tied to a single craft and place.
Frequently asked questions
Where is Doucal's from?
Doucal's is from Montegranaro, Italy, where the company is headquartered.
Who founded Doucal's?
Mario Giannini founded the workshop in 1968, originally under the name Ducale. The Doucal's brand dates from 1973.