Rifò
Rifò is an Italian circular fashion brand from Prato that makes clothing and accessories from recycled fibres such as wool, cashmere, cotton and denim. Its garments are produced locally within about 30 kilometres of Prato.
| Based | Prato, Italy |
|---|---|
| Model | Circular, recycled fibres |
| Certifications | B Corp, WFTO, GRS |
| Stores | Prato, Milan, Florence, Bologna |
| Website | rifo-lab.com |
What is Rifò?
Rifò, also known as Rifò Lab, is a circular fashion brand based in Prato, the Tuscan textile district long associated with wool recycling. It crafts menswear, womenswear and unisex pieces from regenerated fibres and produces them locally, citing production within 30 kilometres.
Products and positioning
The range includes jackets, knitwear, cardigans, shirts, T shirts, trousers, skirts and dresses, plus hats, scarves, gloves, socks, bags, beach towels and blankets. Materials include recycled wool, cashmere, alpaca, cotton, denim, silk and linen.
- Recycle: customers return used garments to be turned into new yarn
- Repair: a three year warranty and repair quotes for knitwear of any brand
- Resell: a dedicated second hand platform
Pre orders are used to avoid overproduction. Rifò has been a certified B Corp since 2020, is Fair Trade certified by WFTO and holds Global Recycled Standard certification.
Distribution
Besides its online shop, Rifò runs stores in Prato, Milan, Bologna and Florence, where it shares a circular fashion hub with Ecoalf at Manifattura Tabacchi, and sells through retailers in Italy and abroad.
Frequently asked questions
Where is Rifò from?
Rifò is an Italian brand based in Prato, Tuscany.
What is Rifò made of?
Rifò uses recycled fibres such as wool, cashmere, cotton and denim, often regenerated from garments returned by customers.