Altea
Altea is a Milanese menswear and accessories brand that began as a tie shop founded by Giuseppe Sartori in 1892. It is known for ties, scarves and colourful knitwear made in Italy.
| Founded | 1892, Milan |
|---|---|
| Founder | Giuseppe Sartori |
| Origin | Tie shop |
| Specialities | Ties, scarves, knitwear |
| Website | alteamilano.com |
What is Altea?
Altea is an Italian menswear brand from Milan. It began in 1892 as a tie shop opened by Giuseppe Sartori in the area between Via Verri and Via Montenapoleone, and has remained in the hands of the Sartori family.
History
In the 1970s the fourth generation, brothers Michele and Luca Sartori, took over the business and broadened it from ties into scarves and other accessories. The range later grew into knitwear and clothing, allowing the brand to offer a complete look. The brothers also built a new factory to bring design, creation and manufacturing together on one local site.
Products and positioning
Ties and scarves remain the historical strength of the house, reinterpreting traditional neckwear codes with personalised fabrics. Knitwear is handmade from Italian virgin wool, with cable knit sweaters and fine knits in a wide palette of colours. The brand is associated with a passion for colour and close attention to detail.
Distribution
Altea is sold through specialist menswear retailers internationally and has exhibited at the Pitti Uomo trade fair in Florence.
Why it matters
Altea is an example of a long established Italian family business that has moved from a single accessory category into a full menswear offer while keeping production local.
Frequently asked questions
Where is Altea from?
Altea is a menswear and accessories brand from Milan, Italy.
What is Altea known for?
Altea is known for its ties and scarves and for colourful knitwear handmade from Italian virgin wool.