14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Save the Queen

Marco Fantini srl · Italy

Save the Queen is an Italian ready-to-wear brand from the Florence area, created by Marco Fantini srl. It is known for hand-drawn prints, exclusive fabrics and hand embroidery, which it calls Art to Wear.

Facts
CompanyMarco Fantini srl
HeadquartersCampi Bisenzio (Florence), Italy
ProductionMade in Italy, prints from Como
LinesSave the Queen, StQ MAN
Websitesavethequeen.it
Segment
Premium
Categories
WomenswearMenswearAccessoriesHome
Sales channels
E-commerceWholesale

What is Save the Queen?

Save the Queen is an Italian fashion label created by Marco Fantini srl, a company with more than thirty years of history that also created the brands Le Gatte and OHDD. The company is based in Campi Bisenzio, near Florence.

Products and positioning

The brand describes its approach as Art to Wear: ready-to-wear with a strong creative identity, combining hand-drawn prints, exclusive fabrics and hand embroidery in a style that mixes dynamic and romantic expression.

  • Dresses, shirts, blouses, knitwear, skirts, jeans and outerwear
  • Accessories including bags, jewellery, hats, belts and scarves
  • Home items such as linen and cushions
  • Menswear under the StQ MAN line

Raw materials and processing are carried out in Italy, with fabrics printed in the Como area and embroidery done by hand.

Distribution

Save the Queen sells through its own online shop and is also stocked by fashion retailers.

Why it matters

Save the Queen is an example of the Tuscan fashion industry's tradition of print-led, Italian-made womenswear, with a signature built on decoration and craftsmanship rather than minimalism.

Frequently asked questions

Where is Save the Queen from?

Save the Queen is an Italian brand based in Campi Bisenzio near Florence.

Who makes Save the Queen?

Save the Queen was created by Marco Fantini srl, the company that also created Le Gatte and OHDD.

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