MUSEUM
MUSEUM is an Italian outerwear brand founded in 1986, based in Milan. It makes coats and jackets for men and women inspired by rescue, aviation and military garments, blending utility with elegance.
| Founded | 1986 |
|---|---|
| Headquarters | Milan, Italy |
| Speciality | Outerwear |
| Trade fair | Pitti Uomo |
| Website | museumtheoriginal.com |
What is MUSEUM?
MUSEUM, also known as Museum The Original, is an Italian outerwear and sportswear brand based on Via Tortona in Milan. The brand describes itself as synonymous with curiosity, functionality and outdoor exploration, and presents its collections at Pitti Uomo in Florence.
History
MUSEUM was founded in 1986. Although the brand is Italian, its story began in Canada, a heritage reflected in its focus on functional outerwear built for the elements.
Products and positioning
The brand's core is coats and jackets for men and women, many inspired by rescue, aviation and army jackets. Its designs combine elegance with utility and heritage with current trends, using premium materials, detailed finishes, bold colours and a fitted cut designed for function and mobility.
- Men's jackets, vests, sweatshirts and trousers
- Women's jackets and coats
- Outerwear rooted in archive military and technical garments
Why it matters
MUSEUM belongs to the Italian tradition of utility inspired outerwear brands that reinterpret archive garments for contemporary wardrobes, a category with strong appeal among premium menswear retailers.
Frequently asked questions
Where is MUSEUM outerwear from?
MUSEUM is an Italian outerwear brand based in Milan, whose story began in Canada in 1986.
What does MUSEUM sell?
MUSEUM sells coats and jackets for men and women inspired by rescue, aviation and army garments, along with sweatshirts and trousers.