Eleventy
Fashion Cube (majority shareholder) · Italy
Eleventy is a Milan-based Italian fashion brand founded in 2007 by Marco Baldassari and Paolo Zuntini. Its majority shareholder is Fashion Cube, a fund holding company formed by VEI Capital and a Gulf financial group, and it sells through its own stores, franchised stores and multibrand retailers.
| Founded | 2007 |
|---|---|
| Founders | Marco Baldassari and Paolo Zuntini |
| Owner | Fashion Cube (65 per cent, per Wikipedia) |
| Headquarters | Milan, Italy (US headquarters in New York since 2016) |
| Segment | Premium and contemporary |
What is Eleventy?
Eleventy is an Italian fashion brand founded in Milan in 2007 by Marco Baldassari and Paolo Zuntini. Andrea Scuderi joined in 2009 as a partner and operations executive. The brand has grown into an international label with a headquarters in Milan and a United States headquarters in New York, which opened in 2016.
Ownership
VEI Capital bought a 51 per cent stake in 2014. According to Wikipedia, the fund Fashion Cube now holds 65 per cent. Fashion Cube is a holding company formed by VEI Capital and a Gulf financial group. The page gives no 2026 update on the shareholding beyond these figures, so current ownership should be confirmed with the company.
Business model and distribution
Eleventy combines its own retail with wholesale. The source lists 18 directly operated and 22 franchised monobrand stores, plus around 300 multibrand retailers, and a workforce of about 200 people. The company has kept opening stores in recent years: Toronto in 2025, and Chicago and Santorini in 2026.
Why it matters
Eleventy illustrates how a privately backed Italian brand founded in the late 2000s can scale internationally through a mix of directly operated stores, franchise partners and selective wholesale, with North America as a visible expansion market.
Frequently asked questions
Who owns Eleventy?
Wikipedia reports that the fund Fashion Cube holds 65 per cent of Eleventy. Fashion Cube was formed by VEI Capital and a Gulf financial group, and VEI Capital first bought a 51 per cent stake in 2014.
Where is Eleventy from?
Eleventy is an Italian brand founded in Milan in 2007 by Marco Baldassari and Paolo Zuntini. It is headquartered in Milan and has a US headquarters in New York.