Peuterey
Italy
Peuterey is an Italian outerwear brand founded in 2002 in Altopascio, near Lucca, with its registered office in Milan. It sells outerwear, knitwear, bags and shoes through independent boutiques, a small number of own stores and e-commerce.
| Founded | 2002 |
|---|---|
| Place of founding | Altopascio (Lucca), Italy |
| Registered office | Milan, Italy |
| Operating company | Peuterey S.r.l. |
| Segment | Premium and contemporary |
| Website | peuterey.com |
What is Peuterey?
Peuterey is an Italian clothing brand best known for outerwear. Italian Wikipedia reports that it was founded in 2002 in Altopascio, in the province of Lucca. The company named on the official website is Peuterey S.r.l., with its registered office at Via Tortona 31 in Milan. The sources reviewed do not name the founder or the current owner.
History
The key milestones reported by Italian Wikipedia are:
- 2011: first Italian single-brand store opens in Milan
- 2012: Rome store opens, and a limited edition with Terence Koh and Karim Rashid marks the tenth anniversary
- 2013: first single-brand store in Shanghai
- 2016: Federico Curradi is named creative director, and Peuterey Baby is launched under licence with Follie's Group srl
- 2017: collaborations with LuisaViaRoma and Vespa
Curradi's appointment dates from 2016, and the sources reviewed do not confirm who holds the creative role in 2026.
Products and positioning
The official site shows clothing, bags and shoes for women and men in what it calls an elegant, sophisticated style, with outerwear, knitwear and accessories. CB Insights describes the offer as outerwear, apparel and accessories for men, women and children, designed for both urban and natural settings.
Business model and distribution
Italian Wikipedia says Peuterey is sold through independent boutiques and retailers in Europe, North America, China, South Korea and Japan, alongside its own single-brand stores and its online shop. The children's line is distributed by Follie's Group srl under a licensing agreement.
Frequently asked questions
Where is Peuterey from?
Peuterey is an Italian brand founded in 2002 in Altopascio, in the province of Lucca. Its registered office is in Milan.
What does Peuterey make?
Peuterey is best known for outerwear, but it also sells knitwear, bags, shoes and accessories for women and men. A children's line, Peuterey Baby, is made under licence.