Sarabanda
Miniconf · Italy
Sarabanda is an Italian childrenswear brand launched in 1991 by Miniconf, a kidswear company based in the province of Arezzo in Tuscany. It makes clothing for babies and children and is sold in Italy and internationally.
| Brand launched | 1991 |
|---|---|
| Parent company | Miniconf (founded 1973) |
| Headquarters | Ortignano Raggiolo, Arezzo, Italy |
| Age range (group) | 0 to 16 years |
| Website | sarabanda.it |
What is Sarabanda?
Sarabanda is an Italian children's clothing brand belonging to Miniconf, a kidswear company headquartered in Ortignano Raggiolo, in the province of Arezzo in Tuscany. The brand was born in 1991.
History
Miniconf was founded in 1973 by Giovanni Basagni, who remains its chairman. In 1991 the company launched Sarabanda, alongside Dodipetto, as part of a multi-brand portfolio that today also includes Minibanda and iDO, and since 2024 a Roy Roger's kidswear line.
Products and positioning
Miniconf's brands cover clothing for children aged from birth to 16 years. Sarabanda offers childrenswear collections within this range, positioned in the mid-market segment of Italian kidswear.
Distribution
Miniconf describes itself as a multi-brand, multi-channel company with international reach. Its brands are sold in Western Europe, including Spain, the UK, Germany and Switzerland, in Eastern European markets such as Poland, Romania and Hungary, and further afield in North Africa and the Middle East.
Why it matters
Sarabanda is one of the brands of a group that ranks itself among the five largest Italian kidswear companies and employs more than 350 people, making it a notable name in Italy's childrenswear industry.
Frequently asked questions
Where is Sarabanda from?
Sarabanda is an Italian childrenswear brand from Miniconf, a company based in the province of Arezzo in Tuscany.
Who owns Sarabanda?
Sarabanda belongs to Miniconf, the Italian kidswear company founded in 1973 by Giovanni Basagni.