Il Gufo
Italy
Il Gufo is an Italian premium children's and baby clothing brand operated by Il Gufo S.p.A., registered in Asolo in the Veneto region. Its website presents the label under the theme An Italian Story. The sources reviewed do not state its founding year, founders or owner.
| Operating company | Il Gufo S.p.A. |
|---|---|
| Registered office | Asolo (Treviso), Italy |
| Segment | Premium childrenswear |
| Collaborations | K-Way, Atelier Eme |
| Reports | Sustainability Reports 2023 and 2024 |
| Website | ilgufo.com |
What is Il Gufo?
Il Gufo is a children's clothing brand run by Il Gufo S.p.A. The company's registered address in the site footer is Via G. Galilei 3/A in Asolo, in the province of Treviso, Italy. The website frames the brand as An Italian Story and links to pages on its history and craftsmanship; their text was not available for this profile, so history and ownership are left out rather than guessed.
Products and positioning
The site describes garments for children and babies that are carefully designed. The categories shown include:
- Layette for newborns
- Down jackets and outerwear
- Shoes and accessories
- Swimwear
- A Teddy and Minou line
The brand also works with partners. The website lists Atelier Eme x Il Gufo and K-Way x Il Gufo collaborations, which place the label alongside better known names for cross brand appeal.
Business model and distribution
Il Gufo operates an official online shop and a store locator, which indicates a mix of direct and partner retail. The sources reviewed do not give store numbers or a wholesale share, and no revenue figures are cited here.
Sustainability reporting
The site links to a 2023 Sustainability Report and a newer 2024 report. Publishing such reports is notable in childrenswear, where buyers and parents increasingly ask about materials and production.
Why it matters
Il Gufo is part of the group of Italian premium children's labels that compete on design, materials and made in Italy credentials, alongside names such as Monnalisa.
Frequently asked questions
Where is Il Gufo from?
Il Gufo is an Italian children's clothing brand. Its operating company, Il Gufo S.p.A., has its registered office in Asolo in the Veneto region.
Who owns Il Gufo?
The sources reviewed for this profile do not state who owns Il Gufo. The brand is operated by Il Gufo S.p.A.