14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Childrenswear

Falcotto

Falc SpA · Italy

Falcotto is an Italian children's footwear brand designed by Falc SpA. It makes shoes for babies who are starting to crawl and take their first steps.

Facts
OriginItaly
Parent companyFalc SpA
Company established1974
BaseCivitanova Marche
FocusBaby and children's footwear
Websitefalcotto.com
Segment
Premium
Categories
ChildrenswearFootwear
Sales channels
WholesaleDepartment stores

What is Falcotto?

Falcotto is a line of children's footwear from Italy. It is designed by Falc SpA, a children's footwear company based in Civitanova Marche, in the Marche footwear district.

History

Falc SpA was established in 1974 and has grown into a global company. Alongside Falcotto, it also owns the Naturino brand.

Products and positioning

Falcotto concentrates on shoes for the youngest children, with designs for babies who are beginning to crawl and take their first steps. Retail listings show leather trainers and sandals sold under the name Falcotto by Naturino.

Why it matters

The brand reflects the long specialisation of the Marche region in footwear, and shows how an Italian family of children's shoe labels is organised under a single company.

Falc SpA is described as a global company, which means Falcotto and Naturino are sold well beyond Italy. The Falcotto name appears at children's fashion retailers as Falcotto by Naturino, which signals the close link between the two brands within the same company.

Frequently asked questions

Where is Falcotto from?

Falcotto is from Italy. Its parent company, Falc SpA, is based in Civitanova Marche in the Marche footwear district.

What does Falcotto sell?

Falcotto sells footwear for babies and young children, including shoes for first steps.

Falc: all brands
All brands