Naturino
Falc · Italy
Naturino is an Italian children's footwear brand launched in 1988 by Falc, a shoemaker in Civitanova Marche that has produced baby shoes since 1974. It is known for shoes designed to support healthy foot development, including its Sand Effect system.
| Brand launched | 1988 |
|---|---|
| Company | Falc S.p.A., founded 1974 |
| Location | Civitanova Marche, Italy |
| Focus | Children's footwear |
| Website | naturino.com |
What is Naturino?
Naturino is a children's shoe brand owned by Falc S.p.A., a footwear manufacturer in Civitanova Marche, in the Marche region of Italy. Falc was founded in 1974 and has made baby shoes since then; the Naturino brand followed in 1988.
Products and positioning
The core of the brand is footwear for children. Naturino highlights its Sand Effect soft support system, which the company says supports correct foot development.
Within the Falc portfolio, the range is complemented by:
- Falcotto, for babies who are crawling or taking their first steps
- Naturino, for growing children
- Shoes for women and men produced by Falc
Distribution
Naturino shoes are sold through specialist shoe shops and fashion boutiques worldwide, supported by a dealer locator, as well as through the brand's own online shop.
Why it matters
Naturino is one of the established names of the Marche footwear district and illustrates how Italian children's shoemakers position themselves on comfort and foot health as much as on style.
Frequently asked questions
Where is Naturino from?
Naturino is an Italian brand made by Falc in Civitanova Marche, in the Marche region.
Who owns Naturino?
Naturino is a trademark of Falc S.p.A., which also owns the baby shoe brand Falcotto.