Asiana
Italy
Asiana is an Italian footwear brand founded in Bologna in 2019 by a young couple, one Italian and one Vietnamese. Its shoes are made entirely in Italy, in the Marche region.
| Founded | 2019, Bologna |
|---|---|
| Country | Italy |
| Production | Marche region, Italy |
| Trade fair debut | Micam, 2021 |
| Wholesale markets | Italy, Spain, Australia |
What is Asiana?
Asiana is a footwear brand founded in Bologna in 2019 by a young couple, with an Italian founder and a Vietnamese founder. Giovanni Guerzoni is named as CEO of Asiana S.r.l. The brand presents itself as the oriental soul merging with Made in Italy know-how.
Products and positioning
Production is 100% in Italy, in the Marche region, which the brand calls Made in Marche. Products are handcrafted from raw materials supplied locally. The collections are split into two lines:
- A sporty, outgoing and sophisticated line that shows the brand's iconic style most clearly
- A minimal, more conservative line
- Materials including brocade, silk and cashmere, with an exclusive line lined in cashmere
Sustainability features include vegetable-tanned leather and metal-free production.
Distribution
Asiana first appeared publicly at the Micam trade fair in 2021, having launched about a year after the pandemic began on flexible production and e-commerce. Wholesale customers are mainly in Italy, Spain and Australia, while online orders come from Western Europe, the USA and Japan.
Frequently asked questions
Where is Asiana from?
Asiana is an Italian footwear brand founded in Bologna in 2019, with production in the Marche region.
What makes Asiana shoes different?
The brand blends an oriental influence with Italian craftsmanship, using materials such as brocade, silk and cashmere and vegetable-tanned leather.