DMT

DMT is an Italian cycling shoe brand founded in 1986 within the Zecchetto family business. It makes performance footwear for road, triathlon, mountain bike and gravel cycling.

What is DMT?

DMT is an Italian maker of cycling shoes. The name is an abbreviation of Diamant, the company from which it grew. Its official tagline is "Engineered in Italy. Raced Worldwide."

History

The business began as a handcrafted footwear workshop in Italy. Federico Zecchetto founded Diamant in 1978, Gruppo Zecchetto followed in 1982 and the DMT cycling brand was launched in 1986. In 1997 the company signed a deal with Nike for football boots. Production later expanded to Bosnia and Herzegovina through Sportek, founded in 2002 in Kotor Varoš.

Products and positioning

DMT shoes cover several disciplines:

• Road and triathlon
• Mountain bike XC and enduro
• Gravel
• The Pogi's line

The brand introduced its Engineered 3D Knit shoe in 2018 and also uses BOA dial closures. The Pogi's line, including the Pogi's Superlight, is developed with Tadej Pogačar, sponsored since 2019, who signed a lifetime agreement with DMT in July 2026. Elia Viviani won Olympic gold in 2016 in DMT RS1 shoes.

Why it matters

DMT sits within Gruppo Zecchetto, an industrial group focused on sport, cycling and composites that also includes Alé cycling clothing. Its close links with professional riders make it one of the most visible Italian names in performance cycling footwear.

Frequently asked questions

What does DMT stand for?

DMT is an abbreviation of Diamant, the company founded by Federico Zecchetto in 1978 from which the cycling brand grew.

Who owns DMT?

DMT belongs to Gruppo Zecchetto, an Italian group that also includes the cycling clothing brand Alé.

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