Alé
Alé is an Italian cycling apparel brand that makes technical clothing and accessories for road, off-road, running and triathlon. It supplies kits to professional teams and national federations and sells through its own online store and a dealer network.
| Origin | Italy |
|---|---|
| Focus | Cycling, running and triathlon apparel |
| Custom service | Alé Custom Lab |
| Team partners | Bahrain Victorious, British Cycling |
| Website | alecycling.com |
What is Alé?
Alé, also known as Alé Cycling, is an Italian sportswear brand specialising in technical apparel for cycling, running and triathlon. It produces clothing for men, women and children, along with its own chamois pads and technical fabrics.
Products and positioning
The range covers jackets, vests, jerseys, bib shorts, tights, skinsuits and base layers, plus accessories such as gloves, socks, shoe covers and arm and leg warmers. Collections are organised by use:
- R-EV1 for racing
- PR.E for performance riding
- Klimatik for weather protection
- Pragma with a regular fit
- Off Road and Triathlon lines
Through Alé Custom Lab the brand produces made-to-order kits for clubs and teams.
Distribution
Alé supplies kits to teams and bodies including Bahrain Victorious, Fenix Premier Tech, British Cycling, the French Cycling Federation, the Danish cycling union and the European Cycling Union. It sells through an online store serving around 100 markets, a dealer network and a B2B area for trade customers.
Why it matters
Alé illustrates how Italian technical apparel makers combine professional team sponsorship, custom production and direct online sales to compete in the premium cycling clothing market.
Frequently asked questions
Where is Alé from?
Alé is an Italian brand of technical cycling, running and triathlon apparel.
Which teams wear Alé?
Alé supplies kits to teams and federations including Bahrain Victorious, Fenix Premier Tech, British Cycling and the French Cycling Federation.