UYN
Trerè Innovation · Italy
UYN (Unleash Your Nature) is an Italian sportswear brand launched in 2018 by Trerè Innovation. It makes technical apparel, socks and footwear for running, winter sports, outdoor and cycling.
| Launched | 2018 |
|---|---|
| Parent company | Trerè Innovation |
| Name | Unleash Your Nature |
| Country | Italy |
| Website | uynsports.com |
What is UYN?
UYN, short for Unleash Your Nature and pronounced "win", is an Italian performance sportswear brand. It was introduced in 2018 by Trerè Innovation, a company founded in 1950 in Asola, Italy, by Luigi Redini; his son Marco Redini is the current CEO.
Products and positioning
UYN makes technical apparel, socks and footwear for running, winter sports, outdoor and cycling. Its materials and technologies include Flexicorn bio fibre and Merino wool.
In spring 2024 the brand launched UYN Running, its first running shoes, engineered using its sock know-how:
- Synapsis for road running
- Neuron for trail
- 6Sense for cross trail, with a Membrain 115 upper
- Urban Trail models including Aethon, Arion and Artax
The shoes feature elements such as H.A.L.O. heel support, a Power Chassis midsole and UYN Propulsyon foam.
Distribution
UYN sells through sports retailers internationally and through its own online store, with a presence in the United States.
Why it matters
UYN shows how a specialist textile manufacturer can turn decades of sock and base layer expertise into a full performance brand spanning apparel and footwear.
Frequently asked questions
What does UYN stand for?
UYN stands for Unleash Your Nature and is pronounced "win".
Who owns UYN?
UYN was introduced in 2018 by Trerè Innovation, an Italian company founded in 1950 in Asola.