Alpinestars
Alpinestars is an Italian maker of protective apparel and footwear for motorsport, founded in 1963 by Sante Mazzarolo in Asolo. It produces racing suits, boots, gloves, airbag systems and helmets for motorcycling, Formula One and other racing disciplines.
| Founded | 1963 |
|---|---|
| Founder | Sante Mazzarolo |
| Headquarters | Asolo, Italy |
| Ownership | Private, led by Gabriele Mazzarolo |
| Speciality | Motorsport protective gear |
| Website | alpinestars.com |
What is Alpinestars?
Alpinestars is a privately owned Italian company headquartered in Asolo, in the Veneto region, with offices in Los Angeles and Bangkok. Its name comes from the Italian name for the edelweiss mountain flower, Stella Alpina.
History
Sante Mazzarolo founded the company in 1963, initially making hiking and ski boots before moving into motocross and road racing boots. The company also made mountain bikes until 1996. Sante's son Gabriele Mazzarolo has led the business since 1993.
Products and positioning
- Racing suits, including fire-retardant suits for car racing
- Motorcycle and racing boots, and gloves
- The Tech-Air electronic airbag system, developed from 2011
- Helmets, including the Supertech R10 launched in 2023
- Motorsport-inspired casual clothing
Its gear is worn across MotoGP, motocross, Formula One, the World Rally Championship, endurance racing and NASCAR, and it has also supplied mountain biking and surfing. It was the first Italian manufacturer to reach the highest CE protection level for motorcycle gloves.
Why it matters
Alpinestars shows how a specialist safety brand can extend from the racetrack into casual apparel, using technical credibility built over six decades as the basis for a lifestyle offer.
Frequently asked questions
Where is Alpinestars from?
Alpinestars is an Italian company founded in Asolo in 1963, where it is still headquartered.
What does Alpinestars make?
It makes protective motorsport gear such as racing suits, boots, gloves, airbag systems and helmets, plus casual clothing.