14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Sportswear and outdoor

LaMunt

Oberalp Group · Italy

LaMunt is a women's mountain sports apparel brand that creates premium clothing for women to enjoy their time in the mountains. Its range covers jackets, pants and leggings, tops, thermal layers and accessories, several made from recycled materials.

Facts
FocusWomen's mountain sports apparel
Price levelPremium
Material highlightReDown recycled down
ChannelOwn online store
Websitelamunt.com
Segment
Premium
Categories
WomenswearOutdoorSportswearAccessories
Sales channels
E-commerce

What is LaMunt?

LaMunt is an outdoor apparel label designed exclusively for women. The brand describes its mission as creating premium mountain sports apparel for women to enjoy their me-time in the mountains.

Products and positioning

The collection follows a layering logic for mountain activities, from base and thermal layers to insulation and weather protection. Several products are crafted from recycled materials, including down jackets using ReDown recycled down.

  • Shell and insulated jackets
  • Pants and leggings
  • T-shirts and tops
  • Thermal layers such as thermal cardigans
  • Accessories

Price points for technical jackets run into several hundred euros, which places LaMunt in the premium outdoor segment rather than the entry level.

Distribution

LaMunt sells through its own international online store, which offers free shipping above a set order value, free returns within 30 days and an archive sale for previous seasons.

Why it matters

LaMunt is one of a small number of mountain sports labels built specifically around women's needs rather than adapting men's products, and it combines that focus with recycled materials in key insulation pieces.

Frequently asked questions

What is LaMunt?

LaMunt is a premium mountain sports apparel brand made specifically for women.

What does LaMunt sell?

It sells jackets, pants and leggings, tops, thermal layers and accessories, with some pieces made from recycled materials.

Oberalp Group: all brands
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