Pantofola d'Oro
Pantofola d'Oro is an Italian footwear brand whose origins go back to a cobbler's shop opened by the Lazzarini family in Ascoli Piceno in 1886. It is known for football boots and leather sneakers, and also makes clothing and men's fashion.
| Origins | 1886, Ascoli Piceno |
|---|---|
| Family | Lazzarini |
| Country | Italy |
| Known for | Football boots and leather sneakers |
| Website | pantofoladoro.com |
What is Pantofola d'Oro?
Pantofola d'Oro, which means golden slipper, is an Italian shoemaker with roots in the Marche region. Its history begins in 1886 with the Lazzarini family's cobbler's shop in Ascoli Piceno.
History
The brand's sporting identity dates from the 1950s, when Emidio Lazzarini took over the business from his father. A wrestler himself, he began by handmaking his own wrestling shoes and then produced custom football boots for the local club, A.S. Ascoli, now Ascoli Calcio 1898. From that point the company focused on football boots and trainers.
Products and positioning
- Football boots
- Leather trainers and leisure footwear
- Clothing
- Men's fashion
Today the brand is best known for premium Italian leather sneakers that draw on its football heritage, and it presents its collections at menswear trade fairs such as Pitti Uomo in Florence.
Why it matters
Pantofola d'Oro belongs to a group of Italian heritage sports labels whose archive football and training shoes have found a second life as premium lifestyle sneakers, positioned on craftsmanship and provenance rather than performance technology.
Frequently asked questions
Where is Pantofola d'Oro from?
Pantofola d'Oro comes from Ascoli Piceno in Italy's Marche region, where the Lazzarini family opened a cobbler's shop in 1886.
What does Pantofola d'Oro make?
It makes leather sneakers, football boots, leisure footwear and clothing.