Out Of
Out Of is an Italian sports eyewear brand that makes sunglasses and ski goggles. Its sunglasses are made entirely in Italy and use lens technologies such as Zeiss optics and photochromic polarised lenses.
| Origin | Italy |
|---|---|
| Products | Sports sunglasses, ski goggles |
| Lens technologies | Zeiss, RI-PEL, THE ONE |
| Manufacturing | Made in Italy |
| Website | out-of.com |
What is Out Of?
Out Of is an eyewear brand focused on sport. It sells sports sunglasses through its own online store and ski goggles that are also carried by specialist winter sports retailers. Its sunglasses are described as completely made in Italy.
Products and positioning
The brand's sunglasses, such as the Swordfish model, are designed for active use and come in a wide range of frame colours and lens options. Out Of builds its offer around lens technology rather than fashion trends:
- Zeiss lenses, with optics by Carl Zeiss Vision
- RI-PEL, a hydrophobic treatment that helps water run off the lens
- THE ONE, a lens that combines photochromic and polarised properties
Alongside sunglasses, the brand makes goggles for skiing and snowboarding, placing it in the technical end of the sports eyewear market rather than in lifestyle fashion eyewear.
Why it matters
Out Of illustrates a segment of the Italian eyewear industry where product differentiation comes from lens performance and local manufacturing. For buyers in sport and outdoor retail, it offers a made in Italy alternative to larger sports optics brands, with a direct online store supporting its specialist distribution.
Frequently asked questions
Where are Out Of sunglasses made?
Out Of sunglasses are made entirely in Italy.
What does Out Of sell?
Out Of sells sports sunglasses and ski goggles, with lens technologies such as Zeiss optics and photochromic polarised lenses.