14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Jo Ghost

Italy

Jo Ghost is an Italian footwear brand from Montegranaro in the Marche region, founded by shoemaker Gianni Gallucci in the early 1970s. It makes handcrafted shoes and boots that combine traditional craftsmanship with avant-garde design.

Facts
FoundedEarly 1970s
FounderGianni Gallucci
BaseMontegranaro, Marche, Italy
ProductionHandcrafted
Websitejoghost.com
Segment
Premium
Categories
Footwear
Sales channels
WholesaleDepartment stores

What is Jo Ghost?

Jo Ghost is an Italian shoe brand based in Montegranaro, a town in the Marche region known for its shoemaking tradition. It was founded in the early 1970s by shoemaker Gianni Gallucci.

Products and positioning

Jo Ghost shoes are handcrafted by skilled artisans using traditional Italian techniques. The brand pairs this craft base with a strongly contemporary design language, recognisable for avant-garde silhouettes, bold colour combinations and unexpected material choices.

  • Handmade men's shoes and boots
  • Derbies and buckle boots
  • Calf, buffalo and crocodile-print leathers
  • Distressed and textured finishes

The brand's logo features a ghostly figure, echoing its name and its slightly unconventional, fashion-forward identity. This combination of artisanal construction and edgy styling places Jo Ghost in the premium segment of Italian men's footwear.

Distribution

Jo Ghost is sold internationally through high-end boutiques, specialist footwear retailers and upscale department stores.

Why it matters

Jo Ghost illustrates the strength of the Marche shoemaking district, where family-founded workshops have built international brands by combining handcrafted production with distinctive design.

Frequently asked questions

Where are Jo Ghost shoes made?

Jo Ghost shoes are handcrafted in Montegranaro, in Italy's Marche region.

Who founded Jo Ghost?

Jo Ghost was founded in the early 1970s by shoemaker Gianni Gallucci.

All brands