Primigi
IMAC · Italy
Primigi is an Italian children's footwear and clothing brand that launched in 1976 and is owned by IMAC. It makes shoes, clothing, accessories and underwear for children aged 0 to 14.
| Launched | 1976 |
|---|---|
| Parent | IMAC S.p.A. (since 2001) |
| Country | Italy |
| Age range | 0 to 14 |
| Store format | Primigi Store (since 2007) |
| Website | primigi.it |
What is Primigi?
Primigi is an Italian brand for children that debuted on the Italian market in 1976. Since 2001 it has belonged to IMAC S.p.A., a footwear company in the Marche shoe district. The brand says more than 115 million people worldwide have worn Primigi.
History
Primigi became a leader in the Italian children's footwear market before expanding abroad. It launched the Primigi Store format in 2007, opened its first store outside Italy in Bratislava in 2011 and its 300th Italian store in March 2013.
Products and positioning
Footwear remains the core, complemented by a wider children's offer:
- Children's shoes and boots
- Clothing for ages 0 to 14
- Accessories and underwear
The brand works with GORE-TEX on waterproof, breathable membranes and, since 2019, with Michelin on rubber soles.
Distribution
Primigi sells through its own and franchised Primigi Stores, using franchising for international growth, and through online catalogues. It exhibits at Pitti Bimbo in Florence.
Why it matters
Primigi is one of Italy's best known childrenswear names and an example of a footwear specialist that has broadened into a full children's store concept.
Frequently asked questions
Where is Primigi from?
Primigi is an Italian brand that launched in 1976 and is owned by IMAC, a footwear company in the Marche region.
What does Primigi sell?
Primigi sells children's shoes, plus clothing, accessories and underwear for children aged 0 to 14.