Chicco
Artsana · Italy
Chicco is an Italian baby and childcare brand founded in 1958 by Pietro Catelli in Como, and the flagship brand of Artsana. It makes childcare products, toys, clothing and footwear, and operates in more than 120 countries.
| Founded | 1958 |
|---|---|
| Founder | Pietro Catelli |
| Owner | Artsana |
| Headquarters | Como, Italy |
| Segment | Baby care, toys and childrenswear |
| Website | chicco.com |
What is Chicco?
Chicco is an Italian maker of baby care products, toys, children's clothing and footwear. It is a subsidiary of Artsana, which calls it its flagship brand and the best known baby care brand in Italy.
History
Pietro Catelli founded the company in 1958 in Como to celebrate the birth of his first son, Enrico, nicknamed "Chicco". After Catelli's death in 2006 his three children, Enrico, Michele and Francesca, led the company. A reference page says it expanded into India, Russia, Mexico and Poland.
Products and positioning
The range covers maternity items, early baby food, hygiene and protection products, travel gear, sleep aids, toys, clothing and footwear. Its mission, as stated on its website, is to make a baby smile and to help parents in their baby's growth. For fashion purposes, Chicco is mainly a functional, mid-market babywear and childrenswear label inside a much broader baby products business.
Business model and distribution
A reference page says Chicco manufactures in Italy and China, has more than 150 stores in Italy and about 160 abroad, and operates in more than 120 countries. Its website links country sites across the Americas, Asia, Oceania, Europe and the Middle East. These figures come from a general reference page and may be out of date.
Ownership
The group site lists Chicco among the brands of Artsana, which also lists Prenatal, Toys Center, Boppy and others. The consulted sources do not describe Artsana's shareholders, so none are stated.
Why it matters
Chicco shows how a baby care brand can extend into apparel through dedicated stores, and it is one of the most widely distributed Italian brands in early childhood.
Frequently asked questions
Who owns Chicco?
Chicco is a subsidiary of Artsana, the Italian parenting group that lists it as its flagship brand.
Where is Chicco from?
Chicco is Italian. Pietro Catelli founded it in 1958 in Como.