Brums
Preca · Italy
Brums is an Italian childrenswear brand founded in 1955, originally under the name Brummels. It is owned by the Preca group and sells children's clothing through a franchise network in Italy and abroad.
| Founded | 1955 (as Brummels) |
|---|---|
| Owner | Preca group |
| Country | Italy |
| Franchising since | 1989 |
| Website | brums.com |
What is Brums?
Brums is an Italian brand of children's clothing. It was founded in 1955 under the name Brummels, with the aim of dressing Italian children in a stylish way.
History
In the 1980s the brand was taken over by the Preca group, which renewed it and began its international expansion. Franchising became a central part of the model from 1989, when Brums began opening franchised stores.
Products and positioning
Brums designs clothing for babies and children, with a focus on Italian style for everyday wear. The brand sits in the mid-market segment of Italian childrenswear and is sold under a single brand identity across its store network.
Distribution
- A network of around 295 franchised stores across seven countries
- Brand stores in Italy
- Online sales through the brand's own website
Why it matters
With roots going back to the 1950s, Brums is one of the longer-standing names in Italian childrenswear. Its franchise-led expansion illustrates how many Italian kidswear brands have grown through partner-operated stores rather than wholesale alone.
Frequently asked questions
Where is Brums from?
Brums is an Italian childrenswear brand founded in 1955.
Who owns Brums?
Brums is owned by the Preca group, which took over the brand in the 1980s.