8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Childrenswear

Original Marines

Italy

Original Marines is an Italian children's clothing brand operated by Original Marines S.p.A., offering collections for newborns to 14 year olds. It is known for accessible everyday childrenswear and for capsule collections with licensed characters and brands. Public sources reviewed did not state its owner or founding year.

Facts
Operating companyOriginal Marines S.p.A.
CountryItaly
Age rangeNewborn to 14 years
Online reach33 countries
SegmentChildrenswear
Websiteoriginalmarines.com
Segment
Value
Categories
ChildrenswearFootwearAccessories
Sales channels
Own storesE-commerce

What is Original Marines?

Original Marines is an Italian childrenswear brand. The official website identifies the operating company as Original Marines S.p.A. and links to a separate corporate site for company information, which was not available for this profile. Founding details and the ownership structure are therefore not stated here.

Products and positioning

The website organises the range by age and gender: Girl and Boy for ages 5 to 14, Baby Girl and Baby Boy for 6 months to 5 years, and Newborn for 0 to 18 months. Product types include:

  • Sweatshirts, tracksuits and t-shirts
  • Jackets, dresses and skirts
  • Shoes, pyjamas and underwear
  • Accessories

The brand also publishes capsule collections built around licensed characters and brands. The site names Disney, Hello Kitty, Kappa, Fila and Minions among them. This licensing approach is common in mass market childrenswear because recognisable characters help sales.

Business model and distribution

Original Marines sells through an online store that serves 33 countries, including Italy, and also lists a store locator under the Italian label Negozi. The number of physical stores is not stated on the pages reviewed. Services include free in store collection of online orders, a returns page, a size guide, a customer service line and a mobile app available on the Apple App Store and Google Play. Free shipping applies above a minimum order value, shown as 80 euros in the site banner.

Why it matters

Original Marines represents the value and mid market end of Italian childrenswear, where age based ranges, licensed capsules and a combined store and online offer are central to the model.

Frequently asked questions

Where is Original Marines from?

Original Marines is an Italian children's clothing brand run by Original Marines S.p.A. Its official site is localised for Italy and ships to 33 countries.

What age range does Original Marines cover?

The range covers newborns from 0 months up to children aged 14. It is split into Newborn, Baby and Girl and Boy sections.

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